Sony sold (only) 9.9 million Xperia smartphones last quarter

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Sony today posted financial results for Q3 2014 (July - September, which is in fact the company’s Q2 for financial year 2014), revealing an operating loss of 85. 6 billion yen (about $762 million). A lot of the blame to the operating loss is taken by Sony Mobile Communications unit, which reported a 176 billion yen ($1. 58 billion) loss. Sony’s other units have mostly posted operating profits - including the Devices division (which, among other items, is selling image sensors to Apple along with other companies).

Sony sold (only) 9.9 million Xperia smartphones last quarter

Sony sold 9. 9 million Xperia handsets last quarter - definitely not sufficient to feed the company’s ambitions of becoming the world’s third-largest smartphone maker. Although high-end Xperias seem to achieve success, mid-range models just can't attract a lot of customers. Regardless of the current state of things, Sony CFO Kenichiro Yoshida declared : " We're on our method to achieving 400 billion yen in operating profit next year. "

Once we reported yesterday, Sony’s Mobile Communications unit will have a very new CEO starting November 16. The current President and CEO, Kunimasa Suzuki, will surely be replaced by Hiroki Totoki, who at this time serves as Sony’s CEO and senior VP of Business Strategy, Corporate Development and Transformation. Naturally, Sony hopes this change will have a very positive affect on smartphone sales. You should check out further details about Sony’s latest financial results on the source links below.
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